Introduction
Latest Episodes
The Black Market Problem Nobody’s Talking About | Martin Lycka's Safe Bet Show
Are tighter gambling regulations always better for player protection or could they push players towards the black market?In this episode of The Safe Bet Show, Martin L...
Fanatics VP Brandt Iden Reveals What's Next for Sports Betting | Martin Lycka's Safe Bet Show
Prediction markets, sports betting regulation and responsible gaming are reshaping the future of the US gaming industry.At SBC Summit Americas 2026, Martin Lycka sat d...
Canada's Gambling Revolution: Alberta, Ontario & What's Next? | Martin Lycka's Safe Bet Show
In this episode of The Safe Bet Show, Martin Lycka is joined by one of Canada's most respected gaming industry experts, Troy Ross, President of TRM Public Affairs.The ...
Responsible Gambling Isn’t Killing the Industry… It’s Saving It | Martin Lycka's Safe Bet Show
Is responsible gambling actually holding the industry back… or is it the key to its future?In this episode of The Safe Bet Show, Martyn Lycka sits down with Fisayo Oke...
How Neuroscience & AI Could Transform Responsible Gambling | Dr Mary Donohue
In this episode of Martin Lycka’s Safe Bet Show, Martin is joined by Dr Mary Donohue, CEO of the Digital Wellness Center, for a powerful conversation on how neuroscien...