Is responsible gambling actually holding the industry back… or is it the key to its future?
In this episode of The Safe Bet Show, Martyn Lycka sits down with Fisayo Oke (Founder & CEO of Gamble Alert) to break down one of the biggest debates in the global gambling industry: player protection vs profit.
From the rapidly evolving US market to African regulatory innovation, this conversation explores how gambling is being reshaped in real time — and why responsible gambling is no longer optional.
We dive into: Why responsible gambling is NOT an obstacle to business The shift from individual responsibility → structural responsibility How Africa is leading innovation in player protection The reality of fragmented global regulation Why community-driven approaches are key to safer gambling The story behind launching Gamble Alert The balance between revenue vs player safety What the rest of the world can learn from emerging markets
This is a must-watch for anyone in: iGaming sports betting compliance & regulation gambling policy player engagement & protection
Responsible gambling isn’t about limiting the industry, it’s about making it sustainable.
